About us


The Institutional Branding (IB) team, a division of the Communications Department at the Pan American Health Organization (PAHO/WHO), provides advice, information, and support for all facets of branding, visual communication and design including:

  • Branding and corporate identity system management
  • Cross-media integrated campaigns
  • Creative and art direction
  • Concept development
  • Strategic design planning
  • Production standards and services

Our objective is to create and design messages that educate, inform and encourage people to lead better and healthier lives. Additionally, our team supports technical cooperation among countries by facilitating the process of crafting effective visual messages for diverse health initiatives. Through partnerships with PAHO’s technical units, sponsors and partners, we aim to promote PAHO/WHO’s initiatives, campaigns and public health mission.

Would you like to partner with us on future health campaigns? Please feel free to contact us at romerod@paho.org.
Are you a current PAHO partner? Download our Corporate Identity System guidelines.