This Branding and Media Campaigns website is brought to you by the Institutional Branding (IB) team of the Pan American Health Organization – Regional Office of the World Health Organization (PAHO/WHO) to provide the public with information and knowledge about our past and current health initiatives and campaigns.

IB provides technical advice, information, and support for all facets of branding, visual communication and design including:

• Branding and corporate identity system management
• Creative and art direction
• Concept development
• Strategic design planning
• Cross-media integrated campaigns
• Production standards and services

Branding helps maintain PAHO’s messages to educate, inform, and inspire people in the Americas. Additionally, branding supports technical cooperation among countries including knowledge and capacity sharing for health and development projects. To support these projects, IB facilitates the process of crafting effective visual messages throughout the organization along with our partners, sponsors and collaborators. Through partnerships with PAHO’s technical units, strong brands are developed to promote PAHO’s initiatives, campaigns and overarching public health mission.