The Institutional Branding team strives to craft and clearly communicate the messages of the Pan American Health Organization – Regional Office of the World Health Organization (PAHO/WHO) throughout the organization and to our partners, sponsors, collaborators and general public. We work with different units in the development of powerful branded campaigns that engage and educate our audiences on different health initiatives. Our goal is to create cross-media campaigns that reach populations of all ages in different regions of the Americas.