Health Promotion and Protection

Health Promotion in the Caribbean

Recognizing the relevance of health promotion as an approach by which Caribbean people could realize success in coping with major health problems, The Ministers responsible for health in the Caribbean, at their 13th Meeting, held in 1992 called for the development of a Caribbean Charter for Health Promotion. This was in keeping with the international movement in health promotion, renewed in 1986 through the Ottawa Charter for Health Promotion.

The Caribbean Charter for Health Promotion was adopted at the First Caribbean Conference on Health Promotion, held in Trinidad in 1993. It defines six main strategies to guide actions in health promotion: healthy public policy; re-orienting health systems; empowering communities; creating supportive environments; developing personal health skills and building alliances with special emphasis on the media.

Since adopting the Charter, all countries have incorporated these strategies into their national health planning. Additionally, the Pan American Health Organization has played a significant role in furthering the understanding of health promotion by facilitating national consultations on health promotion. Another strength has been the adoption of health promotion as a cross-cutting strategy for the implementation of the Caribbean Cooperation in Health Initiative, now in its third phase.

Despite these achievements, the application of health promotion in the region has been affected by some significant factors. Health promotion has been organized in a way that is fragmented based on various progrmme areas, such as HIV or CNCDs. Funding is often allocated for projects or campaigns, which affects the sustainability of health promotion in the long term and there is a lack of a consistent stream of reliable data to support public policy making this is based on evidence.

In addition, there is a need for increasing the Ministry of Health leadership in advocating for health promotion and a need to get health promotion more on the national policy agenda for consideration and decision making at the political level. Some confusion still exist in the understanding the concept of health promotion as an approach for planning, including its transformative potential.

Since 2001 significant opportunities have existed for repositioning health promotion as a framework for planning and for elevating the Caribbean Charter for Health Promotion to a prominent place as a tool for planning in health. The Nassau Declaration, issued by the CARICOM Heads of Government at their meeting in 2001 squarely positions health at the centre of development in the region and called for reorienting and restructuring health services to achieve this. Again at their meeting in 2003, the Heads of Government made a commitment to “promote the health and wellbeing of the people of the CARICOM Community”, indicating an acceptance of the need for collective action to improve the health of the people of the region.

Further support for repositioning health promotion was recommended by the Caribbean Commission on Health and Development, which pointed out that “the most important challenge demanding policy change is the health situation that results from the demographic and epidemiological trends, recommended a variety of policy approaches to be applied to address the social determinants health, called for a broader application of health promotion strategies. This call was reinforced by the landmark Port of Spain Declaration issued by the Heads of Government of CARICOM at their landmark Summit to discuss the effects of CNCDs on the social and economic development of the Region. The Declaration calls on Member States to address a number of key commitments including diet, physical activity and tobacco control in order to improve the health and wellbeing of the people of the Caribbean region.

I. Area of work

The Health Promotion & Protection Strategies focus on:

  • Development, implementation, and monitoring of public health policies to improve health determinants, equity & quality of life and well-being
  • Creation and maintenance of supportive/healthy environments
  • Community participation and actions
  • Individual and community improvement of health knowledge/literacy & personal/life skills
  • Reorientation of health services
  • Development and maintenance of strategic alliances

GOAL

To support the Caribbean sub-region in achieving the objectives of its health agenda and contribute to global and regional public health action through strengthening the capacity of the Caribbean Region in design, implementation, and evaluation of Health Promotion and Protection strategies, in line with the social determinants and objectives and priorities of the Caribbean countries, and to contribute to the achievement of the MDGs.

OBJECTIVES

  • Increase Health Promotion training to strengthen institutional capacity and human resources
  • Increase the capacity to design, implement, and evaluate subregional public health policies for the creation of sustainable healthy settings
  • Promote development of partnerships and alliances in Health Promotion and Protection through interaction with other Caribbean, Latin American and UN institutions, as well as with donors and foundations involved in supporting Health Promotion activities
  • Promote negotiation and consensus building to strengthen intersectoral agreements and collaboration among pertinent sectors and disciplines in line with PAHO/WHO mission, vision, and policy
  • Compile, analyze, and disseminate subregional examples of the process and methodologies of Health Promotion and Protection strategies, effectiveness and impact

II. STRATEGIES

1. Training to strengthen institutional capacity and human resources:

  • Advocacy to sub-regional entities and decision makers
  • Advocacy with Centers of Excellence/Collaborating Centers to create/strengthen alliances for Health Promotion training methods and processes
  • Capacity building for policy analysis and development based on Health Promotion principles
  • Technical cooperation to strengthen exchange of information regarding the creation of sustainable healthy settings
  • Technical cooperation to strengthen Health Promotion Networks

2. Design, implement, and evaluate subregional public health policies for the creation of sustainable healthy settings

  • Identification/adaptation of guidelines for healthy public policies
  • Compilation, analysis, and dissemination of successful experiences
  • Technical cooperation for the creation of sustainable processes and mechanisms for healthy settings that take into account social determinants, equity, and contribution to the MDGs
  • Technical cooperation for the development of policies, action plans, and projects that promote health

3. Development of partnerships and alliances in Health Promotion and Protection

  • Advocacy for sustainable strategic alliances
  • Identification of Centers of Excellence
  • Development of collaborative activities
  • Strengthening community capacity to assess strategies and options for creating supportive environments in line with priority health issues
  • Mobilization of resources

4. Intersectoral agreements and collaboration

  • Identify options for multisectoral action
  • Promote partnerships and alliances with public, private, non-governmental and international organizations and civil society to create sustainable actions
  • Develop sustainable networks and associations for mutual support and personal development and improve interactions, cooperation, and participation among Health Promotion practitioners

5. Evidence of the effectiveness of the process and methodologies of Health Promotion & Protection strategies

  • Identify and use pertinent tools/instruments to assess the process and impact of Health Promotion strategies
  • Compile, analyze and disseminate data to assess the status and trends of HP&P strategies and activities
  • Compile, analyze and disseminate successful experiences
  • Technical cooperation for the development of guidelines/instruments for the surveillance of protective and risk factors
  • Technical cooperation/training to evaluate HP&P strategies that take into account the social determinants and that are directed to contributing to the MDGs
  • Advocate for alliances (Collaborating Centers/Centers of Excellence) for HP&P research

III . Current Initiatives

  • Development of initiatives to strengthen the application of health promotion strategies to support the CARICOM health agenda, specifically the Port of Spain Declaration and the Caribbean Cooperation in Health Phase 3
  • Development of collaborative agreements to strengthen Health Promotion training
  • Development of opportunities for Health Promotion internships
  • Identification of strategic partnerships
  • Mobilization of human and financial resources

IV. Partners and Agencies/Organizations collaborating in the field of Health Promotion and Protection

  • CARICOM
  • FAO
  • UNESCO
  • UNICEF
  • UWI
  • WHO-Geneva
  • IUHPE

V. Key words: Health Promotion, Health Education, access, quality education, Health literacy. Health-Promoting Schools, Healthy Settings, Healthy Municipalities

Denise Carter Taylor, M.A.
National Professional
Advisor on Health Promotion & NCDs
OCPC – PAHO
246 426-3869, Extension 5030
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