The Pan American Health Organization / World Health Organization (PAHO) and Brazilian TV channel FUTURA have partnered to produce a series of Public Service Announcements (PSAs) created by 10 Brazilian artists under the commmon theme "What Do You Do With What You Know?" (O que você faz com o que você sabe?)
The series features 10 30-second spots which address themes such as food safety, climate change, pesticides, among others.
In order to draw attention to urgent public health issues, mobilizing
people and communities around these causes, the curator and artist
Fernando Cocchiarale, along with Canal Futura and the Pan American
Health Organization/World Health Organization (PAHO/WHO) invited 10
Brazilian artists to express their artistic insights in these TV spots
that will air during commercial breaks, in Canal Futura and other
international media.
Campaign site: www.futura.org.br/oms/