Funded by the World Health Organization (WHO) and
the Inter American Bank (IADB)

Presentations
IHR Risk Communication Capacity Building Workshop (Bilingual)
Bryna Brennan

Public Health Emergency Management in the Region
Dr. Maria Almiron

Introduction to risk communication for public health emergencies
Mr. John Rainford

Risk Communication 2010: Public Health Emergencies (only in Spanish)
Maritza Labraña

Next steps
Bryna Brennan

Exercises
Simulation Exercise 1:
A Mysterious Illness
Module 1:
Transparency and first announcement of a real or potential risk

Simulation Exercise 2:
The Situation Worsens
Module 2:
Public Communication Coordination

Simulation Exercise 3:
An Evolving Emergency
Module 3:
Information Dissemination including media relations

Simulation Exercise 4:
Persistent Problems
Module 4:
Listening through Dialogue

Documents
Agenda
Participants List
Facilitator Guide

Instructor

• Mr. John Rainford, Project Manager, Risk Communication National Surveillance & Response Strengthening (WHO)

Facilitators

• Bryna Brennan, Senior advisor, Risk and Outbreak Communication (PAHO)
• Dr. Marsha L. Vanderford, Director Emergency Communication System(CDC)
• Lic. Maritza Labraña, Public Health Communication Specialist (Chile)

Objectives

• Understand how effective risk communication supports other public health emergency functions;
• Appreciate the risk communication complexity and challenge of the public health emergency environment;
• Understand the definition of risk communication for public health emergencies, its required core capacities, and the assessment criteria to measure and track progress in this area of work
• Be able to develop a practical action plan for their organization to improve capacity for risk communication during public health emergencies