I.  To promote healthy living as the best way to prevent and reduce chronic diseases and their main risk factors in the Americas.

II.  To mobilize, recognize, and scale up the efforts that companies, organizations, and countries undertake individually and collectively to promote health and prevent and control heart disease, stroke, cancer, hypertension, diabetes, and obesity.

III.  To raise awareness among the public and decision-makers of the impact of chronic diseases and how to prevent them.

IV.  To build partnering skills and synergies to enhance the effectiveness, efficiency, and reach of joint efforts by all sectors.

V.  To support and expand existing and new innovative chronic health initiatives to increase their impact.